Meridian Property
How a multi-office London estate agency runs every listing presentation, branded vendor brief and stale-appraisal nurture under one playbook — beside Reapit.
Live demo tenant — populated with real SOPs, Academy modules, documents and an Operations campaign.
What Reapit couldn't do alone
Reapit handled the property records and the diary. It didn't run the listing presentation, didn't generate the branded Vendor Advocacy Brief, didn't standardise the Saturday open home, and didn't nurture the appraisals that didn't instruct on the first visit. Each agent had their own brochure deck. Vendors got a different experience by office. Stale appraisals went cold.
Krivollo beside Reapit
Krivollo becomes the layer that turns the same agent + same property into a consistently world-class listing experience — and rescues the ~18% of stale appraisals that used to leak. Reapit stays the database; Krivollo runs the playbook.
Not mockups — the real screens
Screenshots of the actual Meridian Property workspace, branded end to end. Every link in the next section opens these same screens live.
The SOP playbook
Academy training tracks
Branded document templates
Outbound Operations campaign
Four Meridian Property hero workflows
Every link below opens the real artefact in the live demo workspace at /t/meridian-property — the populated SOPs, documents, modules and campaigns you just saw.
Listing Presentation Framework — the 45-minute standard
Six minute-coded sections: 8 min discovery, 10 min room walk, 10 min CMA, 10 min marketing plan, 5 min instruction ask, 2 min next-24-hours. Every lister at every office runs the same script. AML check baked into the instruction gate.
Open the SOP ↗Vendor Advocacy Brief — branded in 48 hours
Within 48 hours of every instruction, the vendor gets a single branded PDF: 'why this home will sell' paragraph, asking range, day-by-day launch plan, photography brief sign-off. Built on the Document builder; populated from Reapit data; signed off by the vendor before the photographer arrives.
Open the template ↗Stale Appraisal 90-Day Nurture — beating the 'cold' problem
Triggered 14 days after every appraisal where no instruction landed. Email → SMS → call → email, spaced for the UK property cycle. Quiet hours 19:00–09:00 London-local. The call uses the Meridian script that shares three real comparables before asking for the decision. ~18% re-engage.
See the campaign flow ↗Listing Mastery — 6-lesson Academy module
Each lesson is the SOP made teachable: discovery, the room walk, the CMA, the marketing plan, asking for the instruction, the next-24-hours. Three knowledge checks. One scored roleplay against the 'fee discount' objection that every lister hears.
Open the module ↗“Reapit (HubSpot for marketing) stays the system of record. Meridian Property on Krivollo becomes the system of enablement.”
— the throughline across every Krivollo case study.
Build your own beside your CRM.
Spin up a free workspace, paste your brand, install a vertical pack, invite your team — live in under a day.